You searched for: ""

The results has been filter on Authors containing Tom Gallagher.
ANA has found 1 results for you, in 86 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Is my advertising building brand equity?

This paper is based on experiences learned and techniques used incontinuous brand and advertising tracking studies conducted over thepast five years in North America and Brazil. It includes specific case studyexamples of how advertising campaigns...

Catalogue: ESOMAR Worldwide Advertising Conference 2000
Authors: Rosana Couto, Leda Kayano, Tom Gallagher
November 1, 2000
×

Citation

Couto, Kayano and Gallagher (2000a, November 01). Is my advertising building brand equity?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/is-my-advertising-building-brand-equity-